<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>MediaMook</title>
	<atom:link href="http://mediamook.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://mediamook.wordpress.com</link>
	<description>Rants about media</description>
	<lastBuildDate>Thu, 17 Dec 2009 11:50:12 +0000</lastBuildDate>
	<generator>http://wordpress.com/</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<cloud domain='mediamook.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://www.gravatar.com/blavatar/118ce9214c51179a88242b5636f23e26?s=96&#038;d=http://s.wordpress.com/i/buttonw-com.png</url>
		<title>MediaMook</title>
		<link>http://mediamook.wordpress.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://mediamook.wordpress.com/osd.xml" title="MediaMook" />
		<item>
		<title>Grant couldn&#8217;t hack it</title>
		<link>http://mediamook.wordpress.com/2009/12/17/grant-couldnt-hack-it/</link>
		<comments>http://mediamook.wordpress.com/2009/12/17/grant-couldnt-hack-it/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 11:39:16 +0000</pubDate>
		<dc:creator>Neil Walker - MediaMook</dc:creator>
				<category><![CDATA[Mook]]></category>
		<category><![CDATA[Channel 9]]></category>
		<category><![CDATA[Grant Hackett]]></category>
		<category><![CDATA[sports reporter]]></category>
		<category><![CDATA[Weekend News]]></category>

		<guid isPermaLink="false">http://mediamook.wordpress.com/?p=1956</guid>
		<description><![CDATA[Grant Hackett was dumped as Channel 9&#8217;s weekend news sports reporter recently.
But he shouldn&#8217;t feel too embarrassed. No matter how bad it got, he was still better than this guy.

       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediamook.wordpress.com&blog=4724042&post=1956&subd=mediamook&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><strong>Grant Hackett</strong> <a href="http://www.news.com.au/entertainment/television/grant-hackett-moved-to-safer-waters/story-e6frfmyi-1225798356375" target="_blank">was dumped</a> as <em>Channel 9</em>&#8217;s weekend news sports reporter recently.</p>
<p>But he shouldn&#8217;t feel too embarrassed. No matter <a href="http://www.mediaspy.org/report/?s=worst+presenter" target="_blank">how bad it got</a>, he was still better than this guy.</p>
<p><span style="text-align:center; display: block;"><a href="http://mediamook.wordpress.com/2009/12/17/grant-couldnt-hack-it/"><img src="http://img.youtube.com/vi/W45DRy7M1no/2.jpg" alt="" /></a></span></p>
  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/mediamook.wordpress.com/1956/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/mediamook.wordpress.com/1956/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/mediamook.wordpress.com/1956/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/mediamook.wordpress.com/1956/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/mediamook.wordpress.com/1956/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/mediamook.wordpress.com/1956/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/mediamook.wordpress.com/1956/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/mediamook.wordpress.com/1956/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/mediamook.wordpress.com/1956/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/mediamook.wordpress.com/1956/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediamook.wordpress.com&blog=4724042&post=1956&subd=mediamook&ref=&feed=1" /></div>]]></content:encoded>
			<wfw:commentRss>http://mediamook.wordpress.com/2009/12/17/grant-couldnt-hack-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/e85dea3535adf1340d40decc21bfc64f?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96" medium="image">
			<media:title type="html">Neil Walker - MediaMook</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/W45DRy7M1no/2.jpg" medium="image" />
	</item>
		<item>
		<title>&#8216;Tis the season to shame sleazebags</title>
		<link>http://mediamook.wordpress.com/2009/12/13/tis-the-season-to-shame-sleazebags/</link>
		<comments>http://mediamook.wordpress.com/2009/12/13/tis-the-season-to-shame-sleazebags/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 02:33:20 +0000</pubDate>
		<dc:creator>Neil Walker - MediaMook</dc:creator>
				<category><![CDATA[Mook]]></category>
		<category><![CDATA[2GB]]></category>
		<category><![CDATA[A Current Affair]]></category>
		<category><![CDATA[Channel Nine]]></category>
		<category><![CDATA[Chris Smith]]></category>
		<category><![CDATA[Daily Telegraph]]></category>
		<category><![CDATA[John Singleton]]></category>
		<category><![CDATA[Macquarie Radio Network]]></category>
		<category><![CDATA[Ray Hadley]]></category>
		<category><![CDATA[Sydney Morning Herald]]></category>

		<guid isPermaLink="false">http://mediamook.wordpress.com/?p=1944</guid>
		<description><![CDATA[Didn&#8217;t 2GB&#8217;s Chris Smith read any of the articles published at this time of year about the dangers of misbehaving at office Christmas parties?
Smith has been suspended indefinitely from his afternoon show on Australia&#8217;s most famous and popular talkback radio station due to &#8216;incidents&#8217; that occurred at 2GB station owner Macquarie Radio Network&#8217;s Christmas party.
The Daily [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediamook.wordpress.com&blog=4724042&post=1944&subd=mediamook&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Didn&#8217;t <em>2GB</em>&#8217;s <strong>Chris Smith</strong> read any of the <a href="http://www.heraldsun.com.au/news/how-a-christmas-party-can-make-or-break-your-career/story-e6frf7jo-1225807994878" target="_blank">articles</a> published at this time of year about the dangers of misbehaving at office Christmas parties?</p>
<p><strong>Smith</strong> has been suspended indefinitely from his afternoon show on <a href="http://www.2gb.com/index.php?option=com_content&amp;task=view&amp;id=25&amp;Itemid=39" target="_blank">Australia&#8217;s most famous and popular talkback radio station</a> due to <a href="http://www.news.com.au/breaking-news/radio-star-suspended-over-party-incidents/story-e6frfku0-1225809640675?from=public_rss" target="_blank">&#8216;incidents&#8217;</a> that occurred at <em>2GB</em> station owner <em>Macquarie Radio Network</em>&#8217;s Christmas party.</p>
<p>The <em>Daily Telegraph </em>was onto this Christmas tale quickly, asking <a href="http://www.news.com.au/entertainment/celebrity/who-is-the-2gb-christmas-party-groper/story-e6frfmqr-1225808387710" target="_blank">&#8216;Who is the 2GB Christmas party groper?&#8217;</a>. Station owner <strong>John Singleton</strong> initially attempted to dismiss it all as a bit of festive fun by claiming it <span style="color:#000080;">&#8220;sounds like every Christmas party I&#8217;ve ever been to&#8221;</span>. Not this time.</p>
<p><em>2GB</em>&#8217;s <strong>Ray Hadley </strong>told listeners he wasn&#8217;t the mystery &#8216;groper&#8217; with the <em>Sydney Morning Herald</em> naming <strong>Chris Smith</strong> <a href="http://www.smh.com.au/lifestyle/people/little-lord-fondleroy-20091211-kokq.html" target="_blank">as &#8216;Little Lord Fondle-roy&#8217;</a>. <strong>Smith </strong>was immediately suspended indefinitely by<em> 2GB </em>management.</p>
<p>This isn&#8217;t the first time <strong>Chris Smith</strong> has been in strife for such sleazy behaviour. As the <em>SMH </em>reports, <span style="color:#000080;">there was a notorious incident in the <em>Channel Nine</em> boardroom a decade ago. Following a boozy lunch, <strong>Smith</strong>, who was chief-of-staff at </span><em><span style="color:#000080;">A Current Affair </span></em><span style="color:#000080;">at the time, unzipped his fly and &#8221;unfurled his member&#8221; to several shocked women in the room. On a separate occasion a senior newspaper journalist once had her breasts fondled by <strong>Smith</strong> while she was talking to a television identity at a corporate event.</span></p>
<p>Some people never learn and continue to blame other factors for their disgraceful antics. In <a href="http://www.dailytelegraph.com.au/news/sunday-telegraph/groping-2gb-host-chris-smith-loses-job-family/story-e6frewt0-1225809729558" target="_blank">this interview</a> today,<strong> Smith </strong>claims he is a bipolar alcoholic.  So familiar &#8211; booze and mental issues used as an excuse instead of taking responsibility for actions.</p>
<p>We all know the sort. The egotistical alpha male (in their own mind) who seems to think that ascending to the heady heights of middle management gives them the right to sexually harass female colleagues at office functions. They&#8217;re usually given nicknames like &#8220;the grope&#8221; or &#8220;the pest&#8221; and everyone (male and female) is too frightened for their own career prospects to protest. Let&#8217;s start naming and shaming these sleazebags. Any corporation worth working for will realise such sad individuals destroy staff morale and their behaviour should never be tolerated.</p>
<p><strong>Chris Smith</strong> would agree. He <a href="http://www.news.com.au/entertainment/celebrity/gbs-chris-smith-reflects-on-his-bad-behaviour/story-e6frfmqr-1225712352657" target="_blank">remarked in May this year</a>, <span style="color:#000080;">&#8220;If you carry on like a lunatic, full of grog, and have disrespect for women, you should be fired&#8221;</span>. Indeed.</p>
  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/mediamook.wordpress.com/1944/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/mediamook.wordpress.com/1944/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/mediamook.wordpress.com/1944/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/mediamook.wordpress.com/1944/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/mediamook.wordpress.com/1944/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/mediamook.wordpress.com/1944/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/mediamook.wordpress.com/1944/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/mediamook.wordpress.com/1944/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/mediamook.wordpress.com/1944/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/mediamook.wordpress.com/1944/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediamook.wordpress.com&blog=4724042&post=1944&subd=mediamook&ref=&feed=1" /></div>]]></content:encoded>
			<wfw:commentRss>http://mediamook.wordpress.com/2009/12/13/tis-the-season-to-shame-sleazebags/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/e85dea3535adf1340d40decc21bfc64f?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96" medium="image">
			<media:title type="html">Neil Walker - MediaMook</media:title>
		</media:content>
	</item>
		<item>
		<title>The Age goes back in time</title>
		<link>http://mediamook.wordpress.com/2009/12/11/the-age-goes-back-in-time/</link>
		<comments>http://mediamook.wordpress.com/2009/12/11/the-age-goes-back-in-time/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 23:51:22 +0000</pubDate>
		<dc:creator>Neil Walker - MediaMook</dc:creator>
				<category><![CDATA[Mook]]></category>
		<category><![CDATA[date stuff up]]></category>
		<category><![CDATA[December 11]]></category>
		<category><![CDATA[November 11]]></category>
		<category><![CDATA[The Age]]></category>

		<guid isPermaLink="false">http://mediamook.wordpress.com/?p=1929</guid>
		<description><![CDATA[Oh dear.
The front page of The Age claims today&#8217;s date is Friday November 11. It&#8217;s only wrong by one month.
Usually, I&#8217;d mercilessly mock such a mistake (how many people would have proof read/seen the front page before publication?!) but now I work &#8216;in&#8217; newspapers I feel a little sorry for the person responsible for this stuff [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediamook.wordpress.com&blog=4724042&post=1929&subd=mediamook&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Oh dear.</p>
<p>The front page of <em>The Age</em> claims today&#8217;s date is Friday November 11. It&#8217;s only wrong by one month.</p>
<p>Usually, I&#8217;d mercilessly mock such a mistake (how many people would have proof read/seen the front page before publication?!) but now I work &#8216;in&#8217; newspapers I feel a little sorry for the person responsible for this stuff up since I know how easily it could occur. As <strong>Tony Abbott</strong> says, <span style="color:#000080;">&#8220;shit happens&#8221;</span>.</p>
<p>If you&#8217;re in a newsagents today do <em>The Age</em> a favour on a bad day for them (it&#8217;s Friday, December 11 despite what they claim) by buying it. It&#8217;s a collector&#8217;s edition&#8230;</p>
<p><a href="http://mediamook.files.wordpress.com/2009/12/theagemasthead1.png"><img class="alignleft size-full wp-image-1939" title="theagemasthead" src="http://mediamook.files.wordpress.com/2009/12/theagemasthead1.png?w=600&#038;h=177" alt="" width="600" height="177" /></a></p>
<p><a href="http://mediamook.files.wordpress.com/2009/12/the-age4.png"><img class="alignleft size-full wp-image-1940" title="the age" src="http://mediamook.files.wordpress.com/2009/12/the-age4.png?w=595&#038;h=853" alt="" width="595" height="853" /></a></p>
<p style="text-align:center;">
  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/mediamook.wordpress.com/1929/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/mediamook.wordpress.com/1929/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/mediamook.wordpress.com/1929/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/mediamook.wordpress.com/1929/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/mediamook.wordpress.com/1929/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/mediamook.wordpress.com/1929/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/mediamook.wordpress.com/1929/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/mediamook.wordpress.com/1929/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/mediamook.wordpress.com/1929/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/mediamook.wordpress.com/1929/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediamook.wordpress.com&blog=4724042&post=1929&subd=mediamook&ref=&feed=1" /></div>]]></content:encoded>
			<wfw:commentRss>http://mediamook.wordpress.com/2009/12/11/the-age-goes-back-in-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/e85dea3535adf1340d40decc21bfc64f?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96" medium="image">
			<media:title type="html">Neil Walker - MediaMook</media:title>
		</media:content>

		<media:content url="http://mediamook.files.wordpress.com/2009/12/theagemasthead1.png" medium="image">
			<media:title type="html">theagemasthead</media:title>
		</media:content>

		<media:content url="http://mediamook.files.wordpress.com/2009/12/the-age4.png" medium="image">
			<media:title type="html">the age</media:title>
		</media:content>
	</item>
		<item>
		<title>You are what you tweet</title>
		<link>http://mediamook.wordpress.com/2009/12/10/you-are-what-you-tweet/</link>
		<comments>http://mediamook.wordpress.com/2009/12/10/you-are-what-you-tweet/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 10:21:12 +0000</pubDate>
		<dc:creator>Neil Walker - MediaMook</dc:creator>
				<category><![CDATA[Mook]]></category>
		<category><![CDATA[Brisbane Times]]></category>
		<category><![CDATA[Canberra Times]]></category>
		<category><![CDATA[NineMSN]]></category>
		<category><![CDATA[Sydney Morning Herald]]></category>
		<category><![CDATA[The Age]]></category>
		<category><![CDATA[The Coff Coast Advocate]]></category>
		<category><![CDATA[Tony Abbott]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://mediamook.wordpress.com/?p=1920</guid>
		<description><![CDATA[Be careful what you put out there on Twitter. It could end up being reported as news.
When Tony Abbott became Opposition Leader I snarkily* remarked on Twitter:
Weirdly, this comment subsequently appeared on The Age, Sydney Morning Herald, Brisbane Times, Canberra Times, NineMSN and &#8211; last but not least &#8211; The Coff Coast Advocate&#8217;s &#8211; websites [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediamook.wordpress.com&blog=4724042&post=1920&subd=mediamook&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Be careful what you put out there on <em>Twitter</em>. It could end up being reported as news.</p>
<p>When <strong>Tony Abbott</strong> became Opposition Leader I snarkily* remarked on <em>Twitter</em>:</p>
<p><a href="http://mediamook.files.wordpress.com/2009/12/tony-abbott.jpg"><img class="aligncenter size-full wp-image-1921" title="TONY ABBOTT" src="http://mediamook.files.wordpress.com/2009/12/tony-abbott.jpg?w=544&#038;h=93" alt="" width="544" height="93" /></a>Weirdly, this comment subsequently appeared on <a href="http://www.theage.com.au/national/abbott-or-turnbull-just-say-no-20091201-k218.html" target="_blank"><em>The Age</em></a>, <a href="http://www.brisbanetimes.com.au/technology/initial-twitter-reaction-for-abbott-mostly-negative-20091201-k21y.html" target="_blank"><em>Sydney Morning Herald</em></a>, <a href="http://www.brisbanetimes.com.au/technology/initial-twitter-reaction-for-abbott-mostly-negative-20091201-k21y.html" target="_blank"><em>Brisbane Times</em></a>, <a href="http://www.canberratimes.com.au/news/local/news/general/the-verdict-is-he-a-twit-or-tweet/1693389.aspx" target="_blank"><em>Canberra Times</em></a>, <a href="http://currentaffairs.ninemsn.com.au/national/978185/twitter-reaction-for-abbott-negative" target="_blank"><em>NineMSN</em></a> and &#8211; last but not least &#8211; <a href="http://www.coffscoastadvocate.com.au/story/2009/12/01/abbott-gets-mostly-negative-tweets/" target="_blank"><em>The Coff Coast Advocate</em></a>&#8217;s &#8211; websites as an <em>AAP</em> syndicated article.</p>
<p>The things you find when indulging in a bit of megalomaniacal self-Googling.</p>
<p>*Snark. It&#8217;s what <em>Twitter</em> was invented for.</p>
  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/mediamook.wordpress.com/1920/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/mediamook.wordpress.com/1920/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/mediamook.wordpress.com/1920/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/mediamook.wordpress.com/1920/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/mediamook.wordpress.com/1920/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/mediamook.wordpress.com/1920/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/mediamook.wordpress.com/1920/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/mediamook.wordpress.com/1920/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/mediamook.wordpress.com/1920/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/mediamook.wordpress.com/1920/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediamook.wordpress.com&blog=4724042&post=1920&subd=mediamook&ref=&feed=1" /></div>]]></content:encoded>
			<wfw:commentRss>http://mediamook.wordpress.com/2009/12/10/you-are-what-you-tweet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/e85dea3535adf1340d40decc21bfc64f?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96" medium="image">
			<media:title type="html">Neil Walker - MediaMook</media:title>
		</media:content>

		<media:content url="http://mediamook.files.wordpress.com/2009/12/tony-abbott.jpg" medium="image">
			<media:title type="html">TONY ABBOTT</media:title>
		</media:content>
	</item>
		<item>
		<title>New adventures in hi-fi with Spotify</title>
		<link>http://mediamook.wordpress.com/2009/11/15/new-adventures-in-hi-fi-with-spotify/</link>
		<comments>http://mediamook.wordpress.com/2009/11/15/new-adventures-in-hi-fi-with-spotify/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 01:46:16 +0000</pubDate>
		<dc:creator>Neil Walker - MediaMook</dc:creator>
				<category><![CDATA[Mook]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apple iTunes]]></category>
		<category><![CDATA[Bruce Springsteen]]></category>
		<category><![CDATA[EMI Music]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Jon Landau]]></category>
		<category><![CDATA[MySpace Music]]></category>
		<category><![CDATA[News Corp]]></category>
		<category><![CDATA[Rolling Stone]]></category>
		<category><![CDATA[Rupert Murdoch]]></category>
		<category><![CDATA[Sony BMG]]></category>
		<category><![CDATA[spotify]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Universal Music]]></category>
		<category><![CDATA[Warner Music]]></category>

		<guid isPermaLink="false">http://mediamook.wordpress.com/?p=1856</guid>
		<description><![CDATA[In 1974, Rolling Stone music journalist Jon Landau boosted a then little known musician’s career by declaring, “I have seen the future of rock and roll, and its name is Bruce Springsteen”. Fast forward to 2009 and the future of rock and roll isn’t a person. It’s not even a band. It&#8217;s an online music service [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediamook.wordpress.com&blog=4724042&post=1856&subd=mediamook&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>In 1974, <em>Rolling Stone</em> music journalist<strong> Jon Landau</strong> boosted a then little known musician’s career <a href="http://massmoments.org/moment.cfm?mid=138" target="_blank">by declaring</a>, “I have seen the future of rock and roll, and its name is <strong>Bruce Springsteen</strong>”. Fast forward to 2009 and the future of rock and roll isn’t a person. It’s not even a band. It&#8217;s an online music service called <em><a href="http://www.spotify.com/en/" target="_blank">Spotify</a></em>. It isn’t just a game changer for the music industry. It’s a first glimpse of the future of all home entertainment.</p>
<p><em>Spotify</em> is a music streaming service without the need to buy songs to listen to them. It’s basically <em>Apple</em>’s iTunes, except it’s free. 4 million songs are available and it’s legal since major music labels - <em>Universal Music</em>, <em>Sony BMG</em>, <em>EMI Music</em>, <em>Warner Music</em> &#8211; are shareholders. <em>Spotify</em> is an attempt to beat music piracy and <a href="http://www.revolutionmagazine.com/news/919752/Piracy-down-streaming-UK-teens-spurn-P2P-filesharing/" target="_blank">it seems to be working</a>.</p>
<p>There is a catch. Australia doesn’t have access to <em>Spotify</em>’s delights yet. The UK, France, Spain, Finland, Norway and Sweden are the current lucky countries. The USA and China <a href="http://paidcontent.co.uk/article/419-spotify-tries-to-break-china-but-will-find-strong-local-competition/" target="_blank">will soon have access</a>. However, it’s easy to bypass this tricky geographical problem.</p>
<p>I’ve been using <em>Spotify</em> and it‘s terribly addictive. Remember when you used to make mix tapes for friends, lovers and friends you desperately hoped would be your lover? <em>Spotify</em> allows you to build music playlists and share them with friends/lovers/others who can marvel at your impeccable taste in music. Playlist links can be sent via <em>Twitter</em> and/or <em>Facebook</em>. You can even allow friends to add or delete songs on shared playlists. Recently, <em>Apple</em> <a href="http://news.bbc.co.uk/2/hi/technology/8225731.stm" target="_blank">approved an application</a> allowing <em>Spotify</em> music to stream directly to iPhones.</p>
<p>The future is now. Some luddites will cling to vinyl records. Some may even persist with CDs. But the majority will listen to music this way once it goes mass market. To be commercially viable, it&#8217;s likely all users will eventually have to subscribe. Reliability, convenience and legality means most won’t begrudge paying the approximate $20 monthly subscription <em>Spotify</em>&#8217;s premium service costs. I&#8217;d certainly subscribe if it was available in Australia.</p>
<p>We won’t own music but will be able to listen to anything any time we want. Movies will be next. And, if <strong>Rupert Murdoch</strong> and rivals are able to build a similar single point user friendly ‘pick and mix’ delivery system offering a compilation of their individual content, people may be willing to pay for online news. Unfortunately <em>News Corp</em>&#8217;s own foray into a similar music system &#8211; <em>MySpace Music</em> &#8211; <a href="http://www.digital-media.net.au/article/myspace-music-so-close-yet-so-far/500918.aspx" target="_blank">is frustratingly clunky</a> so you have to wonder whether they could build a seamless and intuitive integrated online news service that people would be willing to pay for.</p>
<p>However, if the notoriously antagonistic music labels can work together to sell their collective wares surely media companies can see sense in a little collaboration? Better to get a little money from most readers than no money from all.</p>
<p style="text-align:center;"><img class="aligncenter size-full wp-image-1904" title="spotify_logo-copy" src="http://mediamook.files.wordpress.com/2009/11/spotify_logo-copy.jpg?w=342&#038;h=232" alt="spotify_logo-copy" width="342" height="232" /></p>
  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/mediamook.wordpress.com/1856/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/mediamook.wordpress.com/1856/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/mediamook.wordpress.com/1856/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/mediamook.wordpress.com/1856/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/mediamook.wordpress.com/1856/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/mediamook.wordpress.com/1856/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/mediamook.wordpress.com/1856/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/mediamook.wordpress.com/1856/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/mediamook.wordpress.com/1856/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/mediamook.wordpress.com/1856/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediamook.wordpress.com&blog=4724042&post=1856&subd=mediamook&ref=&feed=1" /></div>]]></content:encoded>
			<wfw:commentRss>http://mediamook.wordpress.com/2009/11/15/new-adventures-in-hi-fi-with-spotify/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/e85dea3535adf1340d40decc21bfc64f?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96" medium="image">
			<media:title type="html">Neil Walker - MediaMook</media:title>
		</media:content>

		<media:content url="http://mediamook.files.wordpress.com/2009/11/spotify_logo-copy.jpg" medium="image">
			<media:title type="html">spotify_logo-copy</media:title>
		</media:content>
	</item>
		<item>
		<title>Creeeepy Hungry Jack&#8217;s ad</title>
		<link>http://mediamook.wordpress.com/2009/11/14/creeeepy-burger-king-ad/</link>
		<comments>http://mediamook.wordpress.com/2009/11/14/creeeepy-burger-king-ad/#comments</comments>
		<pubDate>Sat, 14 Nov 2009 02:50:57 +0000</pubDate>
		<dc:creator>Neil Walker - MediaMook</dc:creator>
				<category><![CDATA[Mook]]></category>
		<category><![CDATA[Burger King ad]]></category>
		<category><![CDATA[metrosexuals]]></category>
		<category><![CDATA[serial killer]]></category>
		<category><![CDATA[trolley]]></category>

		<guid isPermaLink="false">http://mediamook.wordpress.com/?p=1895</guid>
		<description><![CDATA[This new Hungry Jack&#8217;s ad is totally freaking me out.
Basically, a sinister serial killer-type loiters outside Hungry Jack&#8217;s restaurants leering at young metrosexual boys. Then he somehow paralyses them (by slipping something into their burgers?), stacks them onto a trolley and sets off with them to do god knows what (I have a horrible feeling [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediamook.wordpress.com&blog=4724042&post=1895&subd=mediamook&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>This new <em>Hungry Jack&#8217;s</em> ad is totally freaking me out.</p>
<p>Basically, a sinister serial killer-type loiters outside <em>Hungry Jack&#8217;s</em> restaurants leering at young metrosexual boys. Then he somehow paralyses them (by slipping something into their burgers?), stacks them onto a trolley and sets off with them to do god knows what (I have a horrible feeling it involves removing the first &#8216;r&#8217; and &#8216;k&#8217; from <em>Hungry Jack&#8217;s</em> UK namesake - <em>Burger King</em>).</p>
<p>It&#8217;s creeeeepy, <em>Hungry Jack&#8217;s</em>. I&#8217;m staying away &#8211; just in case.</p>
<p><span style="text-align:center; display: block;"><a href="http://mediamook.wordpress.com/2009/11/14/creeeepy-burger-king-ad/"><img src="http://img.youtube.com/vi/38C85pVyJiQ/2.jpg" alt="" /></a></span></p>
  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/mediamook.wordpress.com/1895/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/mediamook.wordpress.com/1895/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/mediamook.wordpress.com/1895/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/mediamook.wordpress.com/1895/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/mediamook.wordpress.com/1895/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/mediamook.wordpress.com/1895/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/mediamook.wordpress.com/1895/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/mediamook.wordpress.com/1895/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/mediamook.wordpress.com/1895/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/mediamook.wordpress.com/1895/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediamook.wordpress.com&blog=4724042&post=1895&subd=mediamook&ref=&feed=1" /></div>]]></content:encoded>
			<wfw:commentRss>http://mediamook.wordpress.com/2009/11/14/creeeepy-burger-king-ad/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/e85dea3535adf1340d40decc21bfc64f?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96" medium="image">
			<media:title type="html">Neil Walker - MediaMook</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/38C85pVyJiQ/2.jpg" medium="image" />
	</item>
		<item>
		<title>Hungry Beast FAIL</title>
		<link>http://mediamook.wordpress.com/2009/11/14/hungry-beast-fail/</link>
		<comments>http://mediamook.wordpress.com/2009/11/14/hungry-beast-fail/#comments</comments>
		<pubDate>Sat, 14 Nov 2009 02:19:14 +0000</pubDate>
		<dc:creator>Neil Walker - MediaMook</dc:creator>
				<category><![CDATA[TV Shows]]></category>
		<category><![CDATA[ABC]]></category>
		<category><![CDATA[Andrew Denton]]></category>
		<category><![CDATA[Dan Illic]]></category>
		<category><![CDATA[Hungry Beast]]></category>
		<category><![CDATA[Marc Fennell]]></category>
		<category><![CDATA[SBS]]></category>

		<guid isPermaLink="false">http://mediamook.wordpress.com/?p=1888</guid>
		<description><![CDATA[What to make of Hungry Beast? It&#8217;s pitched right at media geeks so I should love it. Trouble is, it&#8217;s mostly cringeworthy stuff. And it got off to a bad start by being totally pwned by Media Watch before the first episode aired.
Hungry Beast is founded on the best of intentions. It&#8217;s Andrew Denton&#8217;s latest [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediamook.wordpress.com&blog=4724042&post=1888&subd=mediamook&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>What to make of <em><a href="http://www.heraldsun.com.au/entertainment/tv/andrew-denton-ropes-in-new-talent-for-hungry-beast/story-e6frf9ho-1225781124716" target="_blank">Hungry Beast</a></em>? It&#8217;s pitched right at media geeks so I should love it. Trouble is, it&#8217;s mostly cringeworthy stuff. And it got off to a bad start by <a href="http://www.abc.net.au/mediawatch/transcripts/s2698835.htm" target="_blank">being totally pwned by </a><em><a href="http://www.abc.net.au/mediawatch/transcripts/s2698835.htm" target="_blank">Media Watch</a></em> before the first episode aired.</p>
<p><em>Hungry Beast</em> is founded on the best of intentions. It&#8217;s <strong><a href="http://www.heraldsun.com.au/entertainment/tv/andrew-denton-ropes-in-new-talent-for-hungry-beast/story-e6frf9ho-1225781124716" target="_blank">Andrew Denton</a></strong><a href="http://www.heraldsun.com.au/entertainment/tv/andrew-denton-ropes-in-new-talent-for-hungry-beast/story-e6frf9ho-1225781124716" target="_blank">&#8217;s latest project</a> and aims to give new media talent a chance to shine and <span style="color:#000080;">&#8220;tell us something we don&#8217;t know&#8221;</span>. All very laudable.</p>
<p>Unfortunately, <em>Hungry Beast </em>consistently demonstrates something I do already know. 90% of media students are smug, arrogant, worthier than thou arsehats.</p>
<p>It&#8217;s all here, folks. The balding bloke who insists on having a wacky hairstyle to show how frickin&#8217; crazy he is. The earnest <span style="color:#000080;">&#8220;somewhere in the world right now something bad is happening and you&#8217;re too lazy to do anything about it&#8221;</span> preaching and worst of all, <strong><a href="http://www.danilic.com/" target="_blank">Dan Ilic</a> </strong>- a man who has the self satisfaction gene so deeply embedded in his DNA it fixes a permanent irksome smirk on his face.</p>
<p>Also, how the hell did <strong><a href="http://marcfennell.com/" target="_blank">Marc Fennell</a></strong> get a gig? No disrespect but is he really <em><strong>n</strong></em><em><strong>ew</strong></em><em><strong> </strong></em>talent?!!</p>
<p>There has been one diamond in the rough. Interviews with the families of servicemen killed in Iraq and Afghanistan were deeply affecting and are worthy of a documentary in their own right.</p>
<p>If <em>Hungry Beast </em>provides the opportunity for one or two people to launch a successful TV and/or media career, then great. I wish all who sail in her the best of luck. But why should viewers sit through their taxpayer funded audition tapes? If this show was on <em>Channel 31</em> it&#8217;d be OK. But it&#8217;s not. It&#8217;s on our <em>ABC</em> and it&#8217;s simply not good enough to warrant the air time.</p>
<p><strong>Denton</strong> admits <span style="color:#000080;">&#8220;I expect it&#8217;s going to be quite rough around the edges to start with&#8221;</span>. It&#8217;s a few weeks into the series and there&#8217;s no discernible improvement in quality. <em>Hungry Beast </em>better find its feet if a second season is to be commissioned. Quickly.</p>
<p><img class="aligncenter size-full wp-image-1889" title="hb21" src="http://mediamook.files.wordpress.com/2009/11/hb21.jpg?w=290&#038;h=200" alt="hb21" width="290" height="200" /></p>
  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/mediamook.wordpress.com/1888/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/mediamook.wordpress.com/1888/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/mediamook.wordpress.com/1888/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/mediamook.wordpress.com/1888/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/mediamook.wordpress.com/1888/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/mediamook.wordpress.com/1888/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/mediamook.wordpress.com/1888/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/mediamook.wordpress.com/1888/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/mediamook.wordpress.com/1888/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/mediamook.wordpress.com/1888/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediamook.wordpress.com&blog=4724042&post=1888&subd=mediamook&ref=&feed=1" /></div>]]></content:encoded>
			<wfw:commentRss>http://mediamook.wordpress.com/2009/11/14/hungry-beast-fail/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/e85dea3535adf1340d40decc21bfc64f?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96" medium="image">
			<media:title type="html">Neil Walker - MediaMook</media:title>
		</media:content>

		<media:content url="http://mediamook.files.wordpress.com/2009/11/hb21.jpg" medium="image">
			<media:title type="html">hb21</media:title>
		</media:content>
	</item>
		<item>
		<title>News Corporation: the smartest guys in the room?</title>
		<link>http://mediamook.wordpress.com/2009/11/08/news-corporation-the-smartest-guys-in-the-room/</link>
		<comments>http://mediamook.wordpress.com/2009/11/08/news-corporation-the-smartest-guys-in-the-room/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 11:09:21 +0000</pubDate>
		<dc:creator>Neil Walker - MediaMook</dc:creator>
				<category><![CDATA[Mook]]></category>
		<category><![CDATA[ACCC]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Bulldozer Inc]]></category>
		<category><![CDATA[Caroline Overington]]></category>
		<category><![CDATA[Fairfax]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[James Murdoch]]></category>
		<category><![CDATA[Joe Hockey]]></category>
		<category><![CDATA[media140]]></category>
		<category><![CDATA[MySpace Music]]></category>
		<category><![CDATA[Nickelback]]></category>
		<category><![CDATA[Rupert Murdoch]]></category>
		<category><![CDATA[spotify]]></category>
		<category><![CDATA[The Australian]]></category>
		<category><![CDATA[Wall Street Journal]]></category>
		<category><![CDATA[Wes Carr]]></category>

		<guid isPermaLink="false">http://mediamook.wordpress.com/?p=1870</guid>
		<description><![CDATA[Apple&#8217;s invention of the iPod and iTunes in 2001 revolutionised the music industry. While music companies &#8211; still sometimes quaintly referred to as record labels &#8211; struggle to sustain profitability due to illegal downloading, Apple has got very rich indeed by selling the hardware (iPods/iPhones) and providing the distribution means (iTunes) for music without having to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediamook.wordpress.com&blog=4724042&post=1870&subd=mediamook&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><em>Apple</em>&#8217;s invention of the<em> iPod</em> and <em>iTunes</em> in 2001 revolutionised the music industry. While music companies &#8211; still sometimes quaintly referred to as record labels &#8211; struggle to sustain profitability due to illegal downloading,<em> Apple </em>has got very rich indeed by selling the hardware (<em>iPods</em>/<em>iPhones</em>) and providing the distribution means (<em>iTunes</em>) for music without having to worry about the risky time consuming and expensive business of paying for musicians to record music and promote their wares in the hope something may be commercially successful enough to turn a profit.</p>
<p><strong>Rupert Murdoch</strong>&#8217;s <em>News Corporation</em> wants to be the new <em>Apple</em>. <em>The Australian</em>&#8217;s <strong>Caroline Overington</strong> couldn&#8217;t resist <a href="http://blogs.crikey.com.au/contentmakers/2009/11/06/so-whats-the-cool-new-toy/" target="_blank">boasting about </a><a href="http://blogs.crikey.com.au/contentmakers/2009/11/06/so-whats-the-cool-new-toy/" target="_blank"><em>News Limited</em></a><a href="http://blogs.crikey.com.au/contentmakers/2009/11/06/so-whats-the-cool-new-toy/" target="_blank">&#8217;s<span style="color:#000080;"> &#8220;cool new toy&#8221;</span></a> to her company&#8217;s rivals at last week&#8217;s<em> <a href="http://www.media140.com/sydney/" target="_blank">media140 </a></em><a href="http://www.media140.com/sydney/" target="_blank">conference</a> in Sydney. All the signs point to <em>News Corp</em> launching that much vaunted &#8211; but never successfully implemented &#8211; holy grail of a user friendly device that enables consumers to read online news they want, when they want it, on a relatively cheap subscription basis. Basically, an<em> iPod</em> for news with an<em> iTunes</em>-like gateway allowing users to pick and mix the news they&#8217;re interested in reading.</p>
<p>Two possibly insurmountable obstacles stand in <em>News Corp</em>&#8217;s way.</p>
<p>The first is the free availability of public taxpayer funded news services, hence the reason <strong>James Murdoch</strong> <a href="http://www.guardian.co.uk/media/2009/aug/28/james-murdoch-bbc-mactaggart-edinburgh-tv-festival" target="_blank">launched an attack on the UK&#8217;s<span style="color:#000080;"> </span></a><a href="http://www.guardian.co.uk/media/2009/aug/28/james-murdoch-bbc-mactaggart-edinburgh-tv-festival" target="_blank"><span style="color:#000080;">&#8220;dominant&#8221;</span> </a><a href="http://www.guardian.co.uk/media/2009/aug/28/james-murdoch-bbc-mactaggart-edinburgh-tv-festival" target="_blank">BBC</a><a href="http://www.guardian.co.uk/media/2009/aug/28/james-murdoch-bbc-mactaggart-edinburgh-tv-festival" target="_blank"> last month</a> claiming that <span style="color:#000080;">&#8220;dumping free, state-sponsored news on the market makes it incredibly difficult for journalism to flourish on the internet. Yet it is essential for the future of independent journalism that a fair price can be charged for news to people who value it.&#8221;</span></p>
<p>The second is, in some ways, even more problematic for <em>News Corp</em>. They&#8217;re just not very good at the internet thing. Sure -<strong> Rupert </strong><a href="http://paidcontent.org/article/419-murdochs-attack-dog-snarls-at-the-parasites/" target="_blank">may have learned a few new tricks</a> from selling financial news from his newly acquired <em>Wall Street Journal</em> to those who invest in the stockmarket but <em>News Corp</em> still shows signs of just not being able to deliver the goods online. And there&#8217;s been a recent example right here in Australia.</p>
<p>A few weeks ago <em>MySpace Music</em> was launched in Australia. <strong>Rupert Murdoch</strong>, the man who has been slammed by so many for having the audacity to try to make money from online content he&#8217;s paid people to write (with some <a href="http://www.thepunch.com.au/" target="_blank">exceptions</a>&#8230;), suddenly decided to give content away for free. We can all now listen to an extensive selection of music via <em>News Corp</em>&#8217;s <em>MySpace </em>social media website. Initially this seems to be a fantastic proposition but there&#8217;s a problem. Far from being user friendly, <em>MySpace Music</em>&#8217;s <a href="http://www.digital-media.net.au/article/myspace-music-so-close-yet-so-far/500918.aspx" target="_blank">interface is horribly and frustrating clunky</a>. It&#8217;s not anywhere near as good as the likes of <em><a href="http://news.cnet.com/8301-13577_3-10389027-36.html" target="_blank">Spotify</a></em> (unfortunately not available in Australia yet).</p>
<p>The promotion of the concept has also been dire. Despite the local <em>News Limited </em>newspapers <a href="http://www.news.com.au/technology/story/0,28348,26154951-5014239,00.html" target="_blank">dutifully trying to spruik the *ahem* cool new toy that is </a><em><a href="http://www.news.com.au/technology/story/0,28348,26154951-5014239,00.html" target="_blank">MySpace Music</a></em> by publishing a survey of politicians&#8217; listening habits (<strong>Joe Hockey </strong>likes Nickelback?! Say it ain&#8217;t so, <strong>Joe</strong>!) and laughably claiming <a href="http://www.heraldsun.com.au/news/national/mps-flock-to-myspace/story-e6frf7l6-1111113943644" target="_blank">politicians are </a><span style="color:#000080;"><a href="http://www.heraldsun.com.au/news/national/mps-flock-to-myspace/story-e6frf7l6-1111113943644" target="_blank">&#8220;scrambling to join the site&#8221;</a></span> (way to get down with da kidz&#8230;), it&#8217;s pretty much sunk without trace. Two (2!) fans turned up to a free <strong>Wes Carr</strong> <em>MySpace Music</em> gig <a href="http://www.news.com.au/couriermail/story/0,23739,26280688-5012980,00.html" target="_blank">recently</a>. <strong>Wes Carr</strong> may not be everyone&#8217;s favourite singer but when only two people turn up to a free gig you have to wonder how competently it was promoted. <em>MySpace Music</em> <a href="http://www.media.asia/DigitalMedia/Contentarticle/2009_10/MySpace-Music-hires-Bulldozer-Inc-for-Australian-launch/37553" target="_blank">has appointed</a> Australian independent agency <em>Bulldozer Inc </em>for strategic communications with the account said to worth US$3 million in media and marketing. But it doesn&#8217;t matter how much money they spend to sell the sizzle. A shit sausage is still shit.</p>
<p>But here&#8217;s the really scary part. <em>News Corporation </em>is possibly every other commercial media companies&#8217; last, best hope to save their own skins. <strong>Rupert</strong> has hinted he&#8217;s happy to speak to his rivals about forming an alliance so their content can also be made available via <a href="http://blogs.crikey.com.au/contentmakers/2009/11/06/so-whats-the-cool-new-toy/" target="_blank">the </a><em><a href="http://blogs.crikey.com.au/contentmakers/2009/11/06/so-whats-the-cool-new-toy/" target="_blank">iRupe</a></em> (or whatever it&#8217;s eventually called).<span style="color:#000080;">&#8220;We should be talking to</span><em><span style="color:#000080;"> Fairfax </span></em><span style="color:#000080;">about a structure for charging for content online,&#8221;</span> states <strong>Rupert</strong> in an interview published in today&#8217;s <em>Herald Sun </em>(ironically, not available online!). It&#8217;s a smart move. <em>Fairfax</em> <a href="http://www.heraldsun.com.au/news/breaking-news/fairfax-open-to-news-corp-paid-content-talks/story-e6frf7jx-1225765595915" target="_blank">is interested</a>. <a href="http://www.crikey.com.au/2009/08/31/samuel-warns-news-and-fairfax-over-cartel-risk/" target="_blank">The </a><em><a href="http://www.crikey.com.au/2009/08/31/samuel-warns-news-and-fairfax-over-cartel-risk/" target="_blank">ACCC</a></em><a href="http://www.crikey.com.au/2009/08/31/samuel-warns-news-and-fairfax-over-cartel-risk/" target="_blank"> may protest</a> but what&#8217;s wrong with media companies collaborating on a delivery model to benefit all and provide a service that will allow consumers to decide what news they want to read?</p>
<p><span style="text-decoration:line-through;">It&#8217;s just worrying that </span><em><span style="text-decoration:line-through;">News Corporation</span></em><span style="text-decoration:line-through;">&#8217;s reporting, especially its political analysis, is so biased. And it&#8217;s so antagonistic toward anyone who questions their motives it&#8217;s possible they&#8217;ll stymie their rivals&#8217; content by not offering a level playing field. With great power comes no responsibility.</span></p>
<p>Let&#8217;s hope <em>News Corp</em> is successful in its bid to save the media industry from itself by being so innovative and kind enough to ensure everyone profits from providing online news.</p>
<p>I, for one, welcome our new media overlords.</p>
  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/mediamook.wordpress.com/1870/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/mediamook.wordpress.com/1870/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/mediamook.wordpress.com/1870/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/mediamook.wordpress.com/1870/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/mediamook.wordpress.com/1870/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/mediamook.wordpress.com/1870/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/mediamook.wordpress.com/1870/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/mediamook.wordpress.com/1870/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/mediamook.wordpress.com/1870/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/mediamook.wordpress.com/1870/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediamook.wordpress.com&blog=4724042&post=1870&subd=mediamook&ref=&feed=1" /></div>]]></content:encoded>
			<wfw:commentRss>http://mediamook.wordpress.com/2009/11/08/news-corporation-the-smartest-guys-in-the-room/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/e85dea3535adf1340d40decc21bfc64f?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96" medium="image">
			<media:title type="html">Neil Walker - MediaMook</media:title>
		</media:content>
	</item>
		<item>
		<title>What is Matt White&#8217;s sinister secret?</title>
		<link>http://mediamook.wordpress.com/2009/11/08/what-is-matt-whites-sinister-secret/</link>
		<comments>http://mediamook.wordpress.com/2009/11/08/what-is-matt-whites-sinister-secret/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 03:17:57 +0000</pubDate>
		<dc:creator>Neil Walker - MediaMook</dc:creator>
				<category><![CDATA[Mook]]></category>

		<guid isPermaLink="false">http://mediamook.wordpress.com/?p=1860</guid>
		<description><![CDATA[Today Tonight&#8217;s Matt White is alright. Seems like a cheery and decent (well, as decent as a host of Today Tonight can be) sort.
So why does the ominous voice introducing Matt White each evening on Today Tonight make him sound so&#8230;sinister?!
In the highly unlikely event you don&#8217;t watch Today Tonight regularly (!), check out this [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediamook.wordpress.com&blog=4724042&post=1860&subd=mediamook&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><em>Today Tonight</em>&#8217;s <strong>Matt White</strong> <a href="http://mediamook.wordpress.com/2008/11/02/today-tonights-matt-whites-alright/" target="_blank">is alright</a>. Seems like a cheery and decent (well, as decent as a host of <em>Today Tonight</em> can be) sort.</p>
<p>So why does the ominous voice introducing <strong>Matt White</strong> each evening on <em>Today Tonight </em>make him sound so&#8230;sinister?!</p>
<p>In the highly unlikely event you don&#8217;t watch <em>Today Tonight</em> regularly (!), check out this little montage of <em>TT</em> intros I made especially for you:</p>
<p><span style="text-align:center; display: block;"><a href="http://mediamook.wordpress.com/2009/11/08/what-is-matt-whites-sinister-secret/"><img src="http://img.youtube.com/vi/A8UlCIVHjfo/2.jpg" alt="" /></a></span></p>
  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/mediamook.wordpress.com/1860/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/mediamook.wordpress.com/1860/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/mediamook.wordpress.com/1860/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/mediamook.wordpress.com/1860/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/mediamook.wordpress.com/1860/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/mediamook.wordpress.com/1860/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/mediamook.wordpress.com/1860/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/mediamook.wordpress.com/1860/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/mediamook.wordpress.com/1860/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/mediamook.wordpress.com/1860/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediamook.wordpress.com&blog=4724042&post=1860&subd=mediamook&ref=&feed=1" /></div>]]></content:encoded>
			<wfw:commentRss>http://mediamook.wordpress.com/2009/11/08/what-is-matt-whites-sinister-secret/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/e85dea3535adf1340d40decc21bfc64f?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96" medium="image">
			<media:title type="html">Neil Walker - MediaMook</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/A8UlCIVHjfo/2.jpg" medium="image" />
	</item>
		<item>
		<title>Give KAK a whirl</title>
		<link>http://mediamook.wordpress.com/2009/11/03/give-kak-a-whirl/</link>
		<comments>http://mediamook.wordpress.com/2009/11/03/give-kak-a-whirl/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 09:25:00 +0000</pubDate>
		<dc:creator>Neil Walker - MediaMook</dc:creator>
				<category><![CDATA[Mook]]></category>
		<category><![CDATA[Joe Hockey]]></category>
		<category><![CDATA[Kerri-Anne Kennerley]]></category>
		<category><![CDATA[Melbourne Cup]]></category>
		<category><![CDATA[Shrek]]></category>
		<category><![CDATA[TAB]]></category>

		<guid isPermaLink="false">http://mediamook.wordpress.com/?p=1851</guid>
		<description><![CDATA[If you don&#8217;t like Kerri-Anne Kennerley we can never be friends.
Sure, KAK&#8217;s beat is mostly inane advertorial fluff &#8211; just like all morning TV shows &#8211; but every so often she comes up with moments of insanely inspired television. As Joe &#8216;Shrek&#8217; Hockey knows.
Check out this morning&#8217;s efforts. While you were down the local TAB picking [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediamook.wordpress.com&blog=4724042&post=1851&subd=mediamook&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>If you <a href="http://www.theage.com.au/news/tv--radio/woke-up-with-kak-on-my-hands/2008/02/22/1203467295683.html" target="_blank">don&#8217;t like</a> <strong>Kerri-Anne Kennerley</strong> we can never be friends.</p>
<p>Sure, <strong>KAK</strong>&#8217;s beat is mostly inane advertorial fluff &#8211; just like all morning TV shows &#8211; but every so often she comes up with moments of insanely inspired television. As <strong>Joe &#8216;Shrek&#8217; Hockey</strong> <a href="http://www.youtube.com/watch?v=IQPlUYdC3sI" target="_blank">knows</a>.</p>
<p>Check out this morning&#8217;s efforts. While you were down the local TAB picking your horse for the Melbourne Cup based on its name and/or colours of the jockey&#8217;s guernsey (or by form if you&#8217;re a <span style="text-decoration:line-through;">loser</span> punter), KAK was giving this novel method of tipping a whirl.</p>
<p><span style="text-align:center; display: block;"><a href="http://mediamook.wordpress.com/2009/11/03/give-kak-a-whirl/"><img src="http://img.youtube.com/vi/p3zCNcI82_M/2.jpg" alt="" /></a></span></p>
  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/mediamook.wordpress.com/1851/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/mediamook.wordpress.com/1851/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/mediamook.wordpress.com/1851/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/mediamook.wordpress.com/1851/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/mediamook.wordpress.com/1851/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/mediamook.wordpress.com/1851/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/mediamook.wordpress.com/1851/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/mediamook.wordpress.com/1851/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/mediamook.wordpress.com/1851/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/mediamook.wordpress.com/1851/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediamook.wordpress.com&blog=4724042&post=1851&subd=mediamook&ref=&feed=1" /></div>]]></content:encoded>
			<wfw:commentRss>http://mediamook.wordpress.com/2009/11/03/give-kak-a-whirl/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/e85dea3535adf1340d40decc21bfc64f?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96" medium="image">
			<media:title type="html">Neil Walker - MediaMook</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/p3zCNcI82_M/2.jpg" medium="image" />
	</item>
	</channel>
</rss>